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By applying the highly demanding and exacting requirements of the motorsport industry to all areas of its business, Dread has established itself as a leading supplier of corporate, promotional, team clothing and merchandising solutions throughout Europe.

From its state of the art office and manufacturing  facility in Milton Keynes the Dread team coordinates the entire production process ensuring clients receive high quality, cost effective products on time and within budget – every time.

Dread’s reputation, its attention to detail and the willingness and ability to respond has seen a continued growth in its enviable client list which now contains an array of blue chip clients.  Ever mindful of its roots, Dread remain committed to providing the same high level of product and service to all customers – regardless of size.


Dread specialise in producing garments that not only meet a clients design brief but also surpass performance expectations.

An in house design team with specific knowledge of production parameters are on hand to create stylish and functional merchandise collections.  Starting with scamps and progressing through computer generated visuals to a completed sample, the client can see the product develop and fine tune their requirements at any stage of the pre- production process.

In addition to its UK production, Dread also have manufacturing facilities in the Far East, allowing competitive pricing on larger volume orders.  Investment in advanced printing systems at our Milton Keynes office allows T shirt proofing and production in timescales hitherto considered impossible.  Dread really are that good!

Whether manufacturing occurs in the UK or overseas all finished product is subject to rigorous quality control procedures at each stage of the manufacturing process.



Corporate clothing has long been a must for companies intent on presenting a professional image to their clients; it is now regarded by many as the final piece in the corporate PR jigsaw the perfect tool to promote an event, image or brand.  Dread has a range of clothing specifically developed for this market.

Organisations of any size, or individuals, can benefit from Dread’s corporate clothing service whether requiring a simple polo shirt, branded “high vis” clothing, durable workwear or a complete range of items.  Dread provides the resources to create a professional impression in every environment.



Need a company who can do more than just produce a range of merchandise ? Look no further.  Dread specialise in providing a focused resource to exploit the benefits a fully integrated merchandising programme provides.

If you require the ultimate turn-key solution designed to maximise brand awareness via merchandising, from the design and production of the range, through to sales via mail order, website and trade outlets Dread are your answer.  Partners at all levels -  sponsors, drivers and third party retailers can all gain from the publicity and promotional opportunities generated by a coordinated merchandise range.

In recent years many an envious glance has been cast towards the Dread merchandising units at race circuits in the UK and throughout Europe.  Second best is not a considered option with Dread, where excellence is standard.



There is a long held misconception that promotional merchandise needs to be produced in hundreds and thousands with production leadtimes running into months. This myth is perpetuated by organisations lacking the capability to “think outside the box”.  Time to think again!

Dread’s sourcing team have the experience and tactical nous to deliver the right product at the right price  - even when leadtimes appear impossibly tight.  Whether you need a dozen watches for an award ceremony, a themed gift to run in conjunction with a targeted promotion or 20,000 pens, Dread provide answers when others are still evaluating the question.  We’ve more branding techniques at our disposal than most could imagine.  More importantly we also possess the resources to deliver.



Few, if any, can match Dread’s pedigree in the motorsport industry.  Experience gained over the years allows Dread to present a visual identity that enhances and reflects the brand image.

Dread’s proactive approach and the constant pursuit of perfection has resulted in the development of garments combining cutting edge fabrics with improved fit and combination branding techniques.  High performance, designer gear with a reputation for style, functionality and comfort in the paddock and beyond.

 Dread’s status as an innovator, as a company to be trusted, as a manufacturer of quality, continues to grow.  Deservedly.



Progressive and perceptive.  Words that summarise Dread’s business ethos.  Not just in how they provide client solutions, but their whole approach.

Mindful of everyone’s responsibility to future generations, Dread now package their garments in reusable and recyclable bags.  It’s a small contribution, but one which, if followed, could make a significant difference.  For clients wishing to demonstrate their concern for the future yet still promote their organisation  Dread have also sourced a range of promotional items made entirely from recycled products.   Pens from car parts, mousemats from tyres, conference products from recycled leather.  To borrow a line: “every little helps.”

Many will be aware that part of Dread’s continued success is due to their ongoing relationship with a number of suppliers worldwide.  Each carefully selected to ensure competitive pricing, quality products and most importantly their attitude and treatment of their workforce.
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