It is always amazing to watch people use promotional products with your brand name on them. Particularly true in the case of promotional clothing. After all, what could be better than seeing people wear your brand and advertise it for you? Although promotional clothing is one of the best ways of promoting your brand, there are several things you need to consider before jumping on the bandwagon. If you have made up your mind to use branded clothing for your next marketing campaign, make sure you consider the following before placing your order:
- Stay Relevant to your Industry
There is no lack of variety when it comes to promotional clothing. However, it is important to choose clothing items relevant to your industry and your target audience and not get side-tracked by all the razzmatazz. For example, if you’re a motorsport brand, the best promotional clothes that you can utilise are caps, jackets, hoodies, and gilets, and not aprons or hats.
- Consider your Target Audience
Another critical thing to consider when investing in promotional clothing is your target audience. You can learn more about their preferences, likes, dislikes and other essential information by asking them to fill out surveys with questions on, Age, Gender, Interests, Job Role, Income, Fashion Choices and more. Then, after you’ve collected all the essential information about them, you can choose the most appropriate promotional clothing that your target audience will love.
- Consider your Distribution Channel
All promotional products are generally given directly to people, either at shops, offices, or tradeshows. In some instances, promotional products are sent to recipients via post. Depending on your distribution channel, you can choose to order heavier promotional clothing items like hoodies and jackets or lighter ones that weigh significantly lesser, like t-shirts, polo shirts, and caps. By doing this, you can avoid excessive postage costs and get the highest return on investment on your promotional clothing.
- Consider the Time of Distribution
Timing is everything when it comes to giving away promotional gifts to your team or target audience. For example, you don’t want to give sweaters and jackets in summer and t-shirts in winter, as they are less likely to be worn by your audience immediately or even later. Instead, choose appropriate promotional clothing items for each season, and your brand will stay relevant all year round.
- Consider the Materials to be Used
Not all fabrics are desirable. When surveying your target audience, also inquire about the kind of fabrics they usually tend to buy and choose the most popular ones for your promotional clothing. You will also need to consider their longevity and quality, the materials used for printing, as well as how eco-friendly the fabric and print materials are to make your branded clothes more durable and attractive.
Choosing the right promotional products is the first and most crucial step in launching a successful campaign. If you have decided to use promotional clothing for advertising your brand, Dread can lend the expertise and clothing range you’ll need to win the hearts of your customers and team members. Contact us to learn more about our services and promotional clothing collection.
